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Privacy Policy

1. Our policy

All the customers have the right to protection of personal data concerning them. respects the right of its customers to be informed about the collection and other processing operations of their personal data.

In the processing of data that can directly or indirectly identify the person, we try to respect the principle of strict necessity.

For this reason, we have configured so that the use of their personal information is kept to a minimum and the processing of data is excluded when the purpose of the specific activity can be achieved by using anonymous data (example, market research aimed at improving services) or other means which allow the identification of the person, only when needed or upon request from the authorities and police forces (for example, for data traffic and the time you spend on the website or your IP address).

Decisions about the purposes and methods of processing personal data and the tools used to that purpose, including the security profile are decisions to be made by, as owner of the processing of personal data of users.

This Privacy Policy will provide all useful information to understand how we collect and use the information that identifies the users of For more information about our privacy policy please contact us at the following email address or KEY in Via Giuseppe Di Vittorio, sn - 65123 Pescara, Italy.

2. Who processes your personal data?

KEY owns the processing of personal data of users; he independently decides on the purposes and methods of treatment, including the security profile.

For purely organizational and functional reasons, we have appointed some people responsible for the processing of personal data of users, related to the services on, including the sale of products.

Those persons have been selected by because they have shown to have experience, capability and reliability to provide sufficient guarantees of compliance with the rules on treatment of information, including aspects of data security. Those persons are responsible for carrying out the processing of personal data of users according to the instructions given by Periodically we verify that they have fulfilled their tasks and continue to provide sufficient guarantees of compliance with the provisions related to the protection of personal data.

3. How we use your personal data and to what purpose

Your personal data is collected and processed by for purposes strictly related to the website, its services and the purchase of products on the website. Your personal information may also be used in other processing operations, but always consistent with these purposes.

In particular, your personal data may be processed for the following purposes:

• As part of the registration process on the site, we collect your personal data (eg personal data, user ID and password, e-mail) through the relevant registration form (KEY) to provide services, access to restricted areas on and sending the newsletter by e-mail, when specifically requested;

• Provide support services (customer service), collect your personal information (such as your username and password) for purposes necessary to provide all the information on services and purchasing products in;

• During the process of purchasing products collects your personal information (eg, data, e-mail, address, credit card and bank details, telephone number) via the order form for the when selling products;

• As part of the request for technical assistance, we collect your personal information to provide information about navigation, browser compatibility and viewing or loading web pages on;

Your personal data will be treated mainly electronically and in print, in some circumstances, for example when the processing of data is necessary to prevent fraud on

Your personal data will be stored in a way that identification can only occur during the time strictly necessary for the purposes for which they were collected and subsequently processed and, in any event, within the time limits of the law.

To ensure that their staff reports are always accurate and up to date, relevant and complete, please advise us of any changes via:

Your personal information will not be disclosed to third parties not authorized by law or without your expressed consent.

Your personal information may be disclosed to third parties only when necessary to follow the conclusion of the contract, such as banks, for the execution of remote payment services, through credit/debit card, should you decide to purchase a product on

Moreover, your personal data can be communicated to the police or judicial authorities in accordance with the law and after a formal request by such entities, for example in the field of anti-fraud services for The supervisors also have access to your data, as indicated in par. 2 and for the specific purposes mentioned in the same paragraph. In all these cases, consent is not required.

Your personal information may be disclosed to the public only with your consent and only in the provision of services on

Your personal data will not be transferred abroad to countries other than EU countries, which do not provide a sufficient level of privacy protection. Should it be necessary to provide the services or contracting with to purchase products, we assure you that the transfer of your personal data to countries that do not belong to the European Union and offer an adequate level of protection will run only after the conclusion of specific contracts between such persons and and in compliance with applicable laws and regulations.

Note that processes personal data of its users only for purposes strictly related to the services on, the conclusion of contracts of sale of goods and subject to your consent, to inform you of new businesses closely related to our website’s services. processes your personal data for direct marketing by email, only with your consent.

It may happen that has to process personal data of third parties notified directly by their users on, for example in the event that the user has purchased a product to be sent to a friend or when the object corresponding to the price purchase of the product is different from the person to whom it is intended, or when a user wishes to recommend to a friend for a service or an offer, or for a particular product.

In all these cases of obtaining the consent of the person to whom the information relates, before informing, it is necessary to inform the client of this Privacy Policy, as the client will be the only person responsible for the communication of information and data to third subjects, even though he has expressed his consent and the inappropriate or illegal use. Note that the consent of these people is needed only when the data is communicated to to conclude the contract with in their own favour.

4. What happens if you do not communicate your personal data to KEY?

The communication of personal data to KEY and in particular, personal information, email address, home address, your credit/debit card and bank details, phone number with regard to the contract is required by to purchase products or for the provision of other services provided on the website of your application or when the data is necessary for the fulfilment of obligations arising by law or regulation.

Refusing to communicate certain information necessary for these purposes might mean that KEY is unable to establish the purchase agreement on or to give the services available on, for example, to provide support services (hotline) to send the newsletter, or to show the article to a friend, duly fulfil the legal and regulatory obligations. Failure to provide information can, depending on the circumstances, be legitimate and justified decision not to go on with the contract for the purchase of products on or providing services through

Communicating to KEY additional, different data necessary to fulfil your legal or contractual obligations, or to provide certain services on demand, is optional and has no effect on the use of the website and its services or on the purchase of (as for example stating your favourite designer).

Depending on the situation and if necessary from time to time, we will duly inform the mandatory or optional nature of the communication of personal data to KEY. We will emphasise the compulsory or optional nature of the communication of data, by placing an asterisk (*) for the mandatory information that mention only the data necessary for the provision of services in and buying products on

Please note that failure to disclose optional personal data will not lead our users to any obligation or disadvantage.

5. Personal data

Your personal data may be made available to third parties who perform services on behalf of, like processors of specific data or disclosure to other recipients of the data collected by KEY, which process data independently only to perform the contract buy products on and only when that goal is not incompatible with the purposes for which the data was initially collected or subsequently processed and, in any case, in agreement with the law.

The data will not be shared, sold or transferred to third parties without informing you in advance and with your consent, as required by law.

6. Data collection

In the context of using and browsing it, it can happen that some personal data is collected automatically (through the "Cookies"), such as in the case of the collection of the IP address user and other information related to the stay on the website or preferences expressed by the user in the choice of the site's services and products purchased through the service.

This information and data are collected directly and automatically from the website and as part of its operational functions. This information and data are processed anonymously and aggregated for commercial purposes in order to optimize the services of using the needs and preferences of users.

In other cases, KEY collects personal data and other information directly from users as part of the registration process online on or of the sending of order forms to purchase products on the website for the conclusion of electronic commerce operations.

Finally, KEY collects personal information from all interested parties to fill key professional positions in a specific area, this way each user can access and communicate their personal data for the purposes of recruitment. These data will be used exclusively for this purpose in accordance with the law and will not be shared with third parties.

Finally, we collect personal information from third parties interested in establishing trade relations with KEY and only for those purposes.

7. Security

We have taken security measures to minimize the risks of destruction or loss, even accidental, of data from unauthorized access or treatment that is not in accordance with the purposes of collection set out in our Privacy Policy.

However KEY cannot guarantee that the measures taken for the website’s security and the data and information on limit or exclude any risk of unauthorized access or data loss.

We advise you to make sure that your computer is equipped with software devices for the protection of network data transmission, both inbound and outbound (such as updated antivirus systems) and that your Internet service provider has taken measures suitable for secure data transmission over a network (such as firewalls and spam filters).

8. cookies uses automatic data collection systems, such as cookies. A cookie is a device transmitted to the hard disk by the user; it does not contain any comprehensible information but allows associating the users to personal information provided they provided in Cookies are connected to our servers and no one can access the information it contains. KEY is the only one treating information collected through cookies, in anonymous and aggregate form to enhance its services and its website to the specific needs and preferences of its users.

We have provided cookies in connection with search functions in the catalogue; online purchasing of products and provision of services "KEY".

As you know, each Internet browser allows the deletion of cookies after each session. Your Internet browser contains instructions on how to use the cancellation procedure. Please consult it.

The acceptance of automatic data collection and use of cookies are necessary for using the website and its services, including the purchase of products. If you have activated cookie cancellation, KEY cannot guarantee the full display of some web pages or the provision of certain services, such as storage and display products, web pages you selected during the online purchasing process. You can disable cookies on your browser:


Microsoft Internet Explorer-1. Select "Tools" from the main bar, then "Internet Options" 2. Click on the "Privacy" tab 3. Select the security level of the cookie;


Firefox-1. Select "Tools" from the main bar and then "Options" 2. Click on the 'Privacy' tab 3. In the "cookies" uncheck "Accept cookies from sites";


Google Chrome-1. Click on the key icon and select "Settings" 2. Click on the "Show advanced settings" 3. Click on "Content Settings" under "Privacy" 4. Change the cookies configuration and choose 'Block sites from setting' 5. Click on 'Accept data';


Opera-1. Select "Settings" in the main bar and select "Preferences" 2. Click on "Advanced" and select "cookies" 3. Click on "Never accept cookies" 4. Click on 'Accept';


Safari 1. Click on "Tools" from the main bar and select "Preferences" 2. Click on "Security" 3. Under "Accept Cookies", choose "Never" 4. Close the window


If your browser does not appear on this page you can find it on, which provides guidance on all modern browsers.

9. Opt-in/Opt-out

KEY uses your personal information only with your consent, freely expressed, for sending advertising material and direct marketing or other commercial communications by e-mail, which are not included in as well as services available to users upon request (for example, authorization to send the newsletter), and for the publication of his photographic portrait of

Each time you will need your consent, we will inform you in advance and give you an opportunity to give or withhold consent for the use of your personal data for such purposes, including your email address by clicking on the appropriate checkboxes.

We would like to inform you that the law states that consent is not necessary and that KEY can treat your personal information when necessary to comply with a legal obligation or if necessary to meet its contractual obligations to its members (for example, if you purchased products on or have requested specific services through our website).

In any case, we want to inform you that KEY guarantees its users, even when the former is not strictly necessary, to exercise, at any time, the right to not receive future communications linked to particular services on request, as in the case of the newsletter.

10. Your right to access the data and other rights

You have the right to obtain confirmation from KEY of the existence of your personal data, even if not yet registered, and your communication in intelligible form.

You also have the right to obtain from KEY information about the origin of personal data, the purposes and methods of processing, the logic applied in case of treatment with electronic instruments, the identification of the owner and the managers in charge of the treatment, as well as the names of the subjects or categories of subjects to whom the personal data can be communicated to or who can learn about them, such as drivers. All this information is contained in our Privacy Policy.

You are entitled to obtain from KEY:

a) Updating, correction or, if you're interested, integration of personal data;

b) The cancellation, transformation in anonymous form or the blocking of personal data processed unlawfully, including those whose retention is unnecessary for the purposes for which they were collected or subsequently processed;

c) Guarantee that the operations in letters a) and b) have been notified, regarding their content as well, to those to whom the data was communicated or disseminated, unless this requirement turns out impossible or manifestly involves disproportionate means in relation to the protected right.

You still have the right to object in whole or in part:

a) For legitimate purposes regarding the processing of personal data, even though it was pertinent for the matter;

b) The processing of personal data about you in order to send advertising material or direct marketing or for carrying out market research or commercial communication.

You may freely and at any time exercise your rights within the limits of the law, making a request to the following email address: - to which we will provide an appropriate response.

11. Links to other websites contains links to other websites that may have no relation with or KEY.

KEY exercises no control or monitoring operations of such websites and their contents. KEY is not responsible for the content of these sites and the rules adopted by them with regard to your privacy and processing of personal data during navigation operations. Please pay attention when you access these websites through links on our website and read the terms of use and privacy policy. The Privacy Policy does not apply to third-party websites. provides links to these websites only to help you in your research and navigation and to allow links to other websites. Activation of links does not imply any recommendation by KEY to access and navigate these websites, nor any guarantee as to their content, services or goods provided by them and sold to Internet users.

12. Contacts

For further information about how KEY treats your personal information, please write an email to the following e-mail address:

To know your rights and be updated on the legislation relative to the protection of individuals with regard to the processing of personal data, please visit the website of the Guarantor for the protection of personal data on:

13. Applicable Law

This Privacy Policy is governed by Italian law and in particular by the Code regarding the protection of personal data (Legislative Decree June 30th, 2003 n 196), which regulates the processing of personal data - also abroad - carried out by anyone who is resident or based in Italy.

The Code ensures that the processing of personal data takes place in respect of fundamental rights, freedom and dignity, with particular reference to confidentiality, personal identity and the right to protection of personal data.

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